Agriculture Business Initiative
The Brief
Client: Agriculture Business Initiative (ABI)
The client aimed to successfully launch its Stakeholder Engagement and Green Finance Capacity Building Initiatives at the Kampala Serena Hotel.
The key objectives were to:
Engage a virtual audience and drive awareness about the initiatives.
Maximize event visibility using Twitter and Facebook, leveraging the hashtag #aBifinancelaunch.
Enhance participation by collaborating with influencers to extend the event’s digital reach.
The challenge was ensuring real-time event amplification while keeping engagement levels high across different social media platforms.
The Solution
Live Social Media Management:
- Managed aBi’s official Twitter and LinkedIn accounts throughout the event, posting real-time updates, key takeaways, and engaging content.
- Used threading and live tweeting strategies to keep the conversation flowing.
Influencer Collaboration & Hashtag Optimization:
- Partnered with key influencers to organically amplify event content.
- Ensured consistent use of #aBifinancelaunch across platforms for higher discoverability and trend potential.
Audience Engagement & Interaction:
- Proactively responded to audience comments, retweets, and questions to maintain engagement.
- Encouraged attendees and virtual participants to share their insights using the event hashtag.
The Results
The campaign successfully delivered high engagement and broad reach:
3.2 Million total reach, significantly increasing awareness.
853 engagements, showcasing strong audience interaction.
231 shares, reflecting organic content amplification.
By strategically leveraging live social media coverage and influencer partnerships, Fledge Media ensured the aBi Finance launch gained widespread attention, making a significant digital impact.