FRMD
The Brief
Client: FRMD, a premium digital art frame brand in Dubai, UAE
Challenge: FRMD wanted to leverage the festive season to drive sales in the UAE. The goal was to sell digital art frames through a targeted Meta Ads campaign.
The Solution
We designed and executed a data-driven performance marketing strategy to maximize impact:
Optimized Meta Ads Strategy:
Ran a mix of image and video ads, regularly adjusting based on performance metrics.
- Identified high-performing formats and shifted budgets accordingly.
- Prioritized B2B targeting, focusing on businesses, galleries, and hospitality spaces.
Engagement & Conversion Tactics:
- Highlighted real-world applications of digital frames through high-quality video content.
- Implemented strategic retargeting to engage users who showed initial interest but hadn’t converted.
The Results
The campaign delivered strong outcomes :
- 230 total leads
- 213,000+ impressions, ensuring widespread brand visibility.
- 110,000+ reach, driving awareness in the target market.
By adapting to challenges and leveraging a B2B-focused digital strategy, Fledge Media successfully positioned FRMD’s digital art frames as a must-have décor item. The campaign not only delivered strong brand awareness but also drove high-value leads, setting the stage for future scalability.