Amplifying the EU’s Renewable Energy Leadership at #EnergyWeek2024
The Brief
The EU sought to increase awareness and engagement around its role in Uganda’s renewable energy sector during #EnergyWeek2024. The key objectives were:
Drive visibility for the EU’s side event at the Renewable Energy Conference, held at Speke Resort Munyonyo.
Position the EU as a key player in advancing Uganda’s sustainable energy transition.
Foster engagement through influencers and targeted social media advertising.
The challenge was ensuring effective audience reach while creating a compelling digital narrative that sparked public interest and participation.
The Solution
Fledge Media executed a strategic digital campaign to maximize event visibility and engagement:
Influencer Collaboration:
- Partnered with 4 key influencers to share insights on renewable energy and generate conversation.
- Leveraged their platforms to humanize the EU’s efforts and drive meaningful discussions.
Targeted Paid Advertising:
- Boosted content on Facebook and Instagram to expand audience reach.
- Used precise targeting to reach energy professionals, policymakers, and the general public interested in sustainability.
Engagement-Driven Content Strategy:
- Created event-centric content highlighting key discussions and the EU’s contributions.
- Encouraged audience interaction through posts, shares, and mentions.
The Results
The campaign successfully enhanced the EU’s digital presence at #EnergyWeek2024:
353,100 total reach, significantly amplifying awareness.
383 interactions, indicating strong audience engagement.
60 mentions, reflecting organic conversation around the event.
By leveraging influencers, strategic content distribution, and paid amplification, Fledge Media effectively positioned the EU as a driving force in Uganda’s renewable energy landscape.