Uganda Europe Business Forum 2024
The Brief
Client: European Union Delegation In Uganda
The 3rd edition of the Uganda-Europe Business Forum 2024 sought to strengthen economic ties between Uganda and Europe by fostering dialogue, partnerships, and investments. The challenge was to amplify digital visibility, ensuring:
Pre-event awareness to build anticipation and encourage participation.
Real-time engagement during the event through live social media updates.
Post-event conversations to extend the impact beyond the forum.
The Solution
Fledge Media implemented a multi-channel digital marketing strategy, combining content creation, influencer collaboration, and paid ads to drive visibility and engagement.
Strategic Content Development & Distribution:
- Drafted official social media posts for the EU channels to ensure consistent messaging.
- Created high-impact visuals, key messaging, and event highlights for social platforms.
Paid & Organic Promotion:
- Ran Google and social media ads to reach relevant audiences.
- Engaged influencers to create buzz leading up to the event.
Live Event Amplification:
- Live-tweeted key moments, speeches, and panel discussions.
- Actively engaged with attendees, stakeholders, and media through retweets and replies.
The Results
The digital campaign successfully elevated the forum’s online presence:
15.6 million total reach, driving massive awareness.
3,200 engagements, indicating high audience interaction.
228 mentions, showcasing event relevance across conversations.
65 posts published, maintaining consistent messaging.
3,000+ attendees, demonstrating strong event participation.
By executing a data-driven, multi-platform digital strategy, Fledge Media ensured that the Uganda-Europe Business Forum 2024 reached the right audiences and generated meaningful engagement across digital channels.